diff --git a/backend/src/services/organizationService.ts b/backend/src/services/organizationService.ts
index 58bcfeb07d..cb6cb3cb2f 100644
--- a/backend/src/services/organizationService.ts
+++ b/backend/src/services/organizationService.ts
@@ -446,6 +446,11 @@ export default class OrganizationService extends LoggerBase {
       if (existing) {
         await OrganizationRepository.checkIdentities(data, this.options, existing.id)
 
+        // Set displayName if it doesn't exist
+        if (!existing.displayName) {
+          data.displayName = cache.name
+        }
+
         record = await OrganizationRepository.update(
           existing.id,
           { ...data, ...cache },
diff --git a/backend/src/services/premium/enrichment/organizationEnrichmentService.ts b/backend/src/services/premium/enrichment/organizationEnrichmentService.ts
index 607f4449f2..f2392a6fd7 100644
--- a/backend/src/services/premium/enrichment/organizationEnrichmentService.ts
+++ b/backend/src/services/premium/enrichment/organizationEnrichmentService.ts
@@ -373,6 +373,12 @@ export default class OrganizationEnrichmentService extends LoggerBase {
       }
     }
 
+    // Set displayName using the first identity or fallback to website
+    if (!data.displayName) {
+      const identity = data.identities[0]
+      data.displayName = identity ? identity.name : data.website
+    }
+
     return lodash.pick(
       { ...data, lastEnrichedAt: new Date() },
       this.selectFieldsForEnrichment(instance),
diff --git a/services/libs/types/src/organizations.ts b/services/libs/types/src/organizations.ts
index e4049d85de..6ec71b1110 100644
--- a/services/libs/types/src/organizations.ts
+++ b/services/libs/types/src/organizations.ts
@@ -3,6 +3,7 @@ import { OrganizationSource } from './enums/organizations'
 
 export interface IOrganization {
   id?: string
+  displayName?: string
   url?: string
   description?: string
   emails?: string[]